About

Eliza, Creator of Ali & Joe, was born in the UK and now resides in Bergen County New Jersey with her husband, and 3 wonderful children.

As a child her parents encouraged her in the “arts” so drawing, acting and dancing were skills she embraced easily. And after studying woven textiles at college in Cumbria, England, she came to America, first as a Nanny, and then onto a long career in the fashion industry in NYC where she focused on color development and surface print design.

. . . . .launched for Fall 2017 Eliza has had so many requests from her clients (the moms who buy for their kids) to produce a high quality clothing capsule that would appeal to their sense of style and comfort.  Introducing the “Alternative Brand” stencil line.  A complete head to toe line of comfortable luxury tops, tanks, hoodies and sweats that have drop shoulders, center back seams and stars and camo prints that STILL take the stencil treatment Eliza uses to imprint her classic hamsas, hearts, and various other designs . . . take a look and get comfy.


The exclusive camp line was established the summer of 2013 and continues to be an enormous success offering campers multiple style choices, original stencil symbols and most importantly camp pride.

…look for our newest category “sweatpants” that began mid 2015 season and will be added to camp, girls and offered in adult sizing this year. Now Ali & Joe can be worn with multiple different tee options, sweatshirts, hoodies and zip ups. And now with the addition of the NEW custom sweatpants you can be cozy, comfy and custom from head to toe!

When Eliza isn’t in the studio working on product or at the computer developing new ideas and talking with her clients you can find her at the local dance studio where she teaches Corebar ® a high energy, routine driven sweat busting workout. – Aside from vacationing with her family and getting back to visit England as much as possible Eliza enjoys being entertained by her kids and her husband, and eating out with friends and family – it’s an “international” thing!

Ali & Joe grows her passion for creativity, feeds her love of originality and combines her school background with her business savvy smarts bringing you a product that is – unique
and original just like the kids wearing them … “custom every time”.

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